Inner branding examples | Five rules for spreading inner branding

What is Inner Branding?

Have you ever heard of the term "inner branding"?

In order to accelerate business growth, "internal branding" is an essential element, and it is important to increase the company's appeal and loyalty. More and more companies are strengthening their efforts to increase their number of high-profile fans.

Inner branding | Culture book creation and characters

Our company has adopted "inner branding" as its theme this season, and has created a culture book.

We are carrying out internal branding activities, giving names to the characters that appear in the Oka Foods logo and getting everyone in the company to love them!

Inner Branding | The name of the brand logo is...

Everyone loves Mikey.

◆Name: Mikey (mind + awareness)

Gender: Male

◆Born in the sea

◆Location: Tsukiji, Chuo Ward (tower apartment)

Age: About 9 years old (number of years since President Oka took office)

Occupation: Oka Foods

◆Family structure: It gave birth to the seeds of awareness. Each person is a parent.

◆ Personality: Honest, always in a good mood

Special Skill: Magic

Favorite things: Environmental improvement

Dislikes: First rain of the month

◆Catchphrase: "Whoa!"

Motto: "Be useful to stakeholders!" (From the Policy Notebook)

◆Other Mikey receives "insights" from Hajime and Okappie (who will be introduced later), and when he levels up he shouts "Whoa!"

We asked Mikey's godmother how he felt when he chose the name!

First, I read the culture book to my child. He requested it so many times that I read it to him eight times! The word "awareness" in the content really struck me, so I decided to include it in the name.

And from the words "small realizations," "great value," and "friends," we can see that "friends with the same feelings are moving in the same direction." The state of mind is based on the state of the swimmers just starting to swim and the current state of Oka Foods, which has infinite possibilities ahead. I wanted to include the word.