インナーブランディング – okafoods-onlineshop

OKAFOODS Diary | La France Project Episode 2 - Let's go meet the farmers

Oka Foods was invited by our valued partner, Thomas Co., Ltd. (introduced in SHINKA Newsletter No. 48), to launch the La France Project! We will be writing a four-part series about the project, including its activities and thoughts! This time, we will be bringing you Episode 2 of the La France Project: Let's go meet the farmers!

FISH活動インナーブランディング環境整備
OKAFOODS Diary | La France Project Episode.1 ~The La France Project has begun~

Oka Foods has been invited by our valued partner, Thomas Co., Ltd. (featured in SHINKA News No. 48), to launch the La France Project! We will be writing about the project, its activities, and our thoughts in a four-part series!

FISH活動インナーブランディング環境整備
OKAFOODS Diary | Roundtable discussion with members returning from parental leave in 2022!

Okafoods' work-from-home system, which has been implemented at a rapid pace since the COVID-19 pandemic began in the spring of 2020, is now in its third year. This time, employees who experienced maternity leave or childcare leave during the same period gathered together to freely discuss "Okafoods SHINKA" and "changes in their own work styles."

FISH活動インナーブランディング
OKAFOODS Diary | Mikey's Birthday 2022

Okafoods' green fish, Mikey, was named on July 3, 2020! It's already his second birthday! This year, Okappie, a female creature with a heart as its trademark, seems to have been a big hit ♪ Why not join us in taking a peek into the world of our sea friends...?

FISH活動インナーブランディング環境整備
OKAFOODS Diary | Mikey and Ryota's Bitter Melon Diary

As part of our efforts to improve our environment, Oka Foods has begun cultivating bitter melon in a corner of the office. One of our team members had experience growing bitter melon in his previous job, so he is the main member of staff who watches over the plants as they grow.

FISH活動インナーブランディング環境整備
OKAFOODS Diary | Salesforce Implementation

Okafoods introduced Salesforce in May 2017, right around the same time as the start of its FISH activities (business improvement activities). At the time, Okafoods had been steadily building the foundations every day through environmental improvements that began in 2011 to establish what they call an "adult axis" (fostering a mindset of empathy with Okafoods' philosophy and policies as an employee of the company), as the term "adult professional." This culture was gradually beginning to take root, and it was time to step up to the next stage.

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OKAFOODS Diary | I am No.1 in ○○

At Oka Foods, we are working on an initiative called "inner branding," where employees become brands and communicate the value and appeal of their company. One of these initiatives is a company-wide project called "I'm No. 1 in ○○!" Each employee at our company has their own "interests and strengths" that can be of use to our stakeholders, and we aim to realize self-centered altruism by utilizing these in our work.

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Oka Foods SHINKA News Vol.42 | Oka no ma Renewal

This issue features a discussion about the thoughts and feelings behind the renovation, an introduction to "Oka Juku," a place for employees to exchange opinions and communicate, and behind-the-scenes stories from the Inner Branding Promotion Team titled "Behind the Scenes Mikey Talk."

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Oka Foods SHINKA News Vol. 41 | Thoughts on Renovation / Okajuku / Mikey Talk and more

This issue features a discussion about the thoughts and feelings behind the renovation, an introduction to "Oka Juku," a place for employees to exchange opinions and communicate, and behind-the-scenes stories from the Inner Branding Promotion Team titled "Behind the Scenes Mikey Talk."

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Oka Foods SHINKA News Vol. 40 | OKA's Kitchen Renovation! / Inner Branding / DX, etc.

In this issue, we will be discussing the impact of COVID-19 on the company's work patterns and activities over the past year. As we enter our 47th fiscal year, President Oka provides a brief overview of the 46th fiscal year and our vision for the 47th fiscal year. Other articles include our internal branding activities, digital transformation (DX), the creation of original cookies, and the major renovation of OKA's kitchen.

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Oka Foods SHINKA News Vol.39 | We've renovated our office! and more

This issue features a special feature on Oka Foods Shanghai Foods Co., Ltd., a group company wholly owned by Oka Foods that handles the sale of Oka Foods products in China, as well as information on online remote cooking presentations that are being held due to the COVID-19 pandemic.

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Oka Foods SHINKA News Vol. 37 | Introducing our Chinese factory / Online cooking presentation, etc.

This issue features a special feature on Oka Foods Shanghai Foods Co., Ltd., a group company wholly owned by Oka Foods that handles the sale of Oka Foods products in China, as well as information on online remote cooking presentations that are being held due to the COVID-19 pandemic.

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Oka Foods SHINKA News Vol. 38 | Mikey's Friends/Team Sales Activities, etc.

This issue focuses on the keyword within Oka Foods, "sales activities as a team." It introduces case studies based on the theme and what can be done now. It also includes the Oka Foods Daily Report and an introduction to Mikey's colleagues.

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Oka Foods SHINKA News Vol.36 | About Inner Branding and more

This issue features one of Oka Foods' themes, "inner branding." It includes a culture book produced as part of the project, and an introduction to the original character "Mikey" that appears in it.

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Oka Foods SHINKA News Vol. 35 | Oka Vietnam Special Feature/Health Column, etc.

This issue features a special feature on Oka Vietnam, which was established in 2019. We spoke with President Oka and local staff about the background and thoughts behind the establishment of Oka Vietnam. We also feature photos from the year-end party and a health column on "Constipation."

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OKAFOODS Diary | La France Project Episode 2 - Let's go meet the farmers

OKAFOODS Diary | La France Project Episode.1 ~The La France Project has begun~

OKAFOODS Diary | Roundtable discussion with members returning from parental leave in 2022!

OKAFOODS Diary | Mikey's Birthday 2022

OKAFOODS Diary | Mikey and Ryota's Bitter Melon Diary

OKAFOODS Diary | Salesforce Implementation

OKAFOODS Diary | I am No.1 in ○○

Oka Foods SHINKA News Vol.42 | Oka no ma Renewal

Oka Foods SHINKA News Vol. 41 | Thoughts on Renovation / Okajuku / Mikey Talk and more

Oka Foods SHINKA News Vol. 40 | OKA's Kitchen Renovation! / Inner Branding / DX, etc.

Oka Foods SHINKA News Vol.39 | We've renovated our office! and more

Oka Foods SHINKA News Vol. 37 | Introducing our Chinese factory / Online cooking presentation, etc.

Oka Foods SHINKA News Vol. 38 | Mikey's Friends/Team Sales Activities, etc.

Oka Foods SHINKA News Vol.36 | About Inner Branding and more

Oka Foods SHINKA News Vol. 35 | Oka Vietnam Special Feature/Health Column, etc.